Eric Sangrin Shin is senior researcher at the China Marketing Center at Fudan University School of Management in China. In addition to his work and research, he has served as an advisor to the Korean Government and related organizations such as Korea Game Rating Board, as known as Korean ESRB, the National Youth Committee, and Korea Creative Contents Agency.
His research topics focus on serious games and the world gaming industry. Recently, his interesting topics are about serious games as a teaching tool for business and economics, and analyzing of the Korea, China and the U.S gaming industries. He has finished the recent researches and published diverse papers, Analyzing of the competitive strategy among MS, Nintendo, and Sony in the console gaming industry in the U.S. (Public Paper, Contents Management Institute), A case study: How to Shanda conduct the online game development funding program: 18 Capital, Diagnostic of the industrial trend of the Chinese gaming industry (Public Paper, Contents Management Institute), Is StarCraft II Really Expensive? (Korea Game Society Conference Paper, Spring 2010), Truth and False Everything You know about the Chinese Gaming Industry (Korea Games Conference 2010), and Can You Imagine Your Social Network Games Played by 1 Billion People in Asia? (Browsergames Forum 2010).
He has previously worked as a marketer/strategist for noted game companies such as KDE, Sonokong, and GGL Korea in a decade. He has conducted numerous PC, console, and online game businesses including distributing in Korea of the Warcraft III: the frozen throne, World of Warcraft series. As a student, he holds B.S. in Business Administration at Seoul Digital University, M.A. in economics at Fudan University, and MBA at Ching-Ang Business School as summa cum laude.