Game Education Summit North America 2010 - Presentation

Tuesday, June 15, 2010 - 04:30 PM - 50 Min | Technology and Management Track

Business as (Un)usual: Shifting Economic Risk and Your Students
Tue, 2010-06-15 16:30 - 17:20
Technology and Management Track
Jason Della Rocca
Senior Consultant
Perimeter Partners

Presentation Summary:

Changes in consumer behavior and demographics, along with the semi-commoditization of game production and new methods of monetization are triangulating towards an epic shift in how the game business works. These changes are directly effecting the nature of economic risk in creating games, and in turn is driving what kinds of games are now being made, as well as who's developing them.

Paper Abstract:

Changes in consumer behavior and demographics, along with the semi-commoditization of game production and new methods of monetization are triangulating towards an epic shift in how the game business works. These changes are directly effecting the nature of economic risk in creating games, and in turn is driving what kinds of games are now being made, as well as who's developing them. Students who are not clued into to the evolving nature of the business side of games will be left behind.